Digital Marketing Lead (Remote)

Home Tech Geeks is seeking an experienced and talented Digital Marketing Specialist to join our team. The ideal candidate will have a proven track record in developing and executing innovative digital marketing strategies and campaigns that drive growth, brand awareness, and customer engagement. This position will also provide opportunities to take on leadership roles and responsibilities as needed.

Responsibilities:

1. Develop, implement, and manage digital marketing campaigns across various channels (e.g., SEO, SEM, email, social media, display advertising) to drive website traffic, conversions, and customer engagement.
2. Identify and analyze key performance indicators (KPIs) and provide insights to optimize and improve digital marketing strategies.
3. Create and maintain digital marketing calendars, ensuring timely and consistent execution of campaigns.
4. Manage the day-to-day activities of the digital marketing team, including content creation, ad spending, and performance reporting.
5. Collaborate with internal teams (e.g., sales, design, development) and external partners to optimize campaign performance and achieve business goals.
6. Stay up-to-date on industry trends, emerging technologies, and best practices in digital marketing to inform strategies and tactics.
7. Oversee developing and maintaining the company's online presence, including website, blog, social media, and other digital channels.
8. Take on leadership roles and responsibilities within the digital marketing team as needed, providing guidance, support, and mentorship to junior team members.

Qualifications:

1. Bachelor's degree in marketing, communications, or a related field.
2. 3+ years of hands-on experience in digital marketing, with a strong focus on SEO, SEM, email marketing, social media, and advertising.
3. Demonstrated success in driving growth, brand awareness, and customer engagement through digital marketing campaigns.
4. Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing software.
5. Excellent communication and presentation skills, both written and verbal.
6. Ability to work independently and as part of a team in a fast-paced, deadline-driven environment.
7. Willingness to take on leadership roles and responsibilities as needed.

At Home Tech Geeks, we recognize the importance of a healthy work-life balance and offer the flexibility of remote work to support our employees' personal and professional growth. Our remote work benefits include:

1. Flexible work hours: Tailor your schedule around your unique needs and preferences, allowing for greater productivity and focus during your most efficient hours.
2. Reduced commute time: Say goodbye to long commutes and the stress associated with them, allowing you to utilize that time for personal growth, family time, or pursuing hobbies and interests.
3. Comfortable work environment: Create your own personalized workspace at home, where you can work in a comfortable and focused atmosphere, free from office distractions.
4. Geographic flexibility: Work from any location that suits your needs, whether you're traveling or relocating, as long as you maintain a stable internet connection and adhere to project deadlines.
5. Cost savings: Save on expenses related to commuting, work attire, and meals, allowing for a better allocation of personal finances.